Award-winning rapper and songwriter Cardi B has partnered with Africa’s Delight Cosmeceutical Labs to launch her own beauty product line, Kulture Wave Beauty (KWB).
The brand KWB is named after Cardi B’s children, Kulture and Wave.
The six-phase beauty line is designed to enhance the natural glow of all skin types and comprises a range of products from skincare to feminine hygiene.
Kulture Wave Beauty was inspired by Cardi B’s own struggles with skin breakouts, and the brand brings true scientific formulations to people with all skin types. In this venture, Cardi B has teamed up with leading scientists and dermatologists to create a skincare product line that promotes glowing, radiant skin.
“I’m thrilled to be a part of Kulture Wave Beauty, and I believe it’s a game-changer in the beauty industry,” she said. “I want to show girls that they can achieve their dreams when they take action, and this is just the beginning.”
Kulture Wave Beauty is expected to revolutionize the beauty industry over the course of this year. With more than 158 million followers on social media, Cardi B’s star power and community financial awareness efforts have already made her a beloved public figure.
Cameroonian born Cedric Yengo, Chairman of KWBI Management LLC is leading the resource mobilization efforts and steering key strategic alliances for funding, manufacturing, marketing, and distribution for this revolutionary product.
“I’m proud to be a part of Kulture Wave Beauty and the message it sends to girls all around the world,” said Yengo “I hope that by launching this skincare line, we can teach girls that anything is possible and that beauty is for everyone.”
The brand will have cannabidiol (CBD) as an intimate ingredient.
