The President of Rugby Africa, Mr Herbert Mensah, will explore the business of sport in a panel discussion at the 2024 Africa CEO Forum taking place on 16 May in Kigali, Rwanda.
The Africa CEO Forum is the largest annual gathering of the African private sector. Each year, the event gathers more than 2,000 African and international captains of industry, public decision-makers and leading visionaries to debate the continent’s most pressing priorities and set its business agenda.
Founded in 2012, the Africa CEO Forum has enabled dialogue between the public and private sector, bringing together business leaders, CEOs, investors and heads of state to highlight the driving role of the private sector in the development of the continent.
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Previous speakers include Paul Kagame, President of the Republic of Rwanda, William Ruto, President of the Republic of Kenya, Filipe Jacinto Nyusi, President of the Republic of Mozambique and Dr. Mokgweetsi E.K. Masisi, President of the Republic of Botswana.
Clare Akamanzi, CEO of NBA Africa, will join Mensah to delve into the business potential of Africa’s sporting industry in the panel discussion.
Amid the success stories of the Basketball Africa League, Morocco’s joint bid to host the 2030 FIFA World Cup, the establishment of the CAF Champions League, South Africa’s Springboks victory as fourth time champions of the Rugby World Cup and the highly anticipated return of Formula 1 to the continent, Africa’s sports industry is witnessing a boom.
Given the global sports market’s estimate of over $600 billion and a steady growth rate of 5% annually, Africa is seeking opportunities to transform and expand the sports industry.
Mensah has continued to emphasize the business potential of rugby across Africa. Since his election, he has called for a change of mindset from African governments and international organizations to increase investment in rugby across Africa.
